You deserve your own audience!

Just imagine you spent many hours writing an original, well researched article. You are exhausted but really proud of the final result. You show it to your best friends and they give you a pat on the back. You hit the Publish button — and: silence. Nothing happens. You hectically send links to your favorite social platforms. You get many likes but not many impressions. You ask yourself: what went wrong?

Sounds familiar? If not, I bet you have build up an authentic audience already. Not getting immediate validation can be daunting. Of course, when you publish a new article, you know that it can take a couple of month before it is properly indexed in search engines. It happened to me many times that an article gained popularity only after a longer time period.

That’s why I think social media has become so widely adopted: The built in gratification system is immediate, you don’t need to wait months before you see any reactions. Here is a question for you: Are those reactions really valuable to you, are your followers genuinely interested in reading your articles? Even if you can say yes to these questions, there is so much more potential in growing and fostering your own audience.